January 13, 2025
Journey with Purpose
Evoke's Art Car Celebrates First Nations Culture and Promotes Sustainable Travel Across Australia
Imagine a gallery on wheels, a unique fusion of art and transportation that not only gets you to your destination but also tells a story of cultural connection and environmental responsibility. This is the experience Evoke, a leading sustainable travel provider in Australia, is offering with its newly unveiled Art Car.
A Canvas on Wheels: Unveiling "Journey"
The Art Car is wrapped in stunning artwork called “Journey,” created by Alysha Menzel, a proud First Nations artist from the Torres Strait Islands. Each vibrant colour, line, and marking tells a story of Australia's diverse landscapes and the deep connection between people and the land. Look closely, and you'll find constellations incorporated throughout the design, a tribute to how First Nations people navigated by the stars.
"Journey" is more than just an eye-catching electric vehicle. It's a symbol of Evoke's dedication to positive change and sustainable travel within Australia. The artwork's flowing design represents our shared experiences with our clients, and the circular blooms mark not just pick-up and drop-off points but the ongoing cycle of learning and growth.
Meet the Artist: Alysha Menzel
Alysha Menzel brings a unique perspective to this project. A proud descendant of the Samsep people from Erub Island in the Torres Strait, Alysha's art is deeply rooted in her cultural heritage. Her multi-disciplinary approach, blending art, illustration, and design, allows her to explore her connection to Country and identity in innovative ways.
“I am honoured to have created ‘Journey’ for Evoke. This initiative is a game-changer. It's not just about beautifying cars; it's about making art accessible and sparking crucial conversations about sustainability, culture, and our shared future," said Ms Menzel.
Alysha's commitment to using creativity as a tool for building a more inclusive world aligns perfectly with Evoke's mission, making her the ideal artist for this collaboration.
You can learn more about Alysha’s work on her website, Instagram and LinkedIn.
Driving a Sustainable Future
Evoke's Art Car is a testament to our dedication to sustainable travel. By offering a premium service that doesn't cost the earth, Evoke is proving that luxury and environmental responsibility can go hand in hand.
"The Art Car symbolises Evoke’s mission to enact meaningful change in the world by offering a premium travel service that isn’t costing the environment," says Pia Peterson, Evoke’s Founder.
Every journey in the Art Car is carbon offset, ensuring that your journey contributes to positive environmental change. It's a unique way to travel – surrounded by art, comfort, and knowing your choice is supporting sustainable practices.
Our Partnership with the Indigenous Literacy Foundation
For every booking, Evoke donates $10 to the Indigenous Literacy Foundation (ILF), a national charity working to improve literacy in remote Aboriginal and Torres Strait Islander communities across Australia.
The ILF's work is crucial. Since 2011, they've gifted over 750,000 books to more than 400 remote communities. They've also published 109 books in 31 different Indigenous languages, helping communities share their stories and keep their languages alive.
Your journey with Evoke helps them continue this crucial work.
Learn more about ILF here.
How to Experience the Art Car
Whether you're heading to the airport, a business meeting, or a special event, your journey will be both stylish and impactful.
When you choose to experience the Art Car, you're not just getting from A to B in style. You're supporting First Nations art, helping the environment, and contributing to improved literacy in remote communities.
With Evoke, your journey becomes part of a much bigger story.
If you're interested in experiencing the Art Car, there are three booking options below. Just keep in mind that because our Art Car is one-of-a-kind, it might not always be available, so it's worth planning ahead if you can.
Three Convenient Options to Book Your Travel
(1) Click here and complete our booking form.
(2) Contact us at book@evoke.limo with your travel details and highlight you would like to travel in Evoke’s Art Car.
(3) Call us directly at 04888 EVOKE (0488 838 653) to speak with a member of our team who can assist with your booking.